Aaj TV English News - Pakistan https://english.aaj.tv/ Aaj TV English en-Us Copyright 2026 Thu, 23 Apr 2026 23:15:44 +0500 Thu, 23 Apr 2026 23:15:44 +0500 60 HBL extends PSL sponsorship for two more editions https://english.aaj.tv/news/330441945/hbl-extends-psl-sponsorship-for-two-more-editions <p><strong>The Pakistan Super League (PSL) and Habib Bank Limited (HBL) have renewed their long-standing partnership, with the next two editions will be officially titled HBL PSL 11 and HBL PSL 12, the league announced on Wednesday.</strong></p> <p>Under the new agreement, HBL has exercised its right to match the fair market value determined by an independent expert for the title sponsorship of the upcoming editions, says a statement issued by the Pakistan Cricket Board.</p> <p>The renewal marks a continuation of the bank’s decade-long association with the PSL, which began with the league’s inaugural season in 2016.</p> <p>According to the PCB, the value of the title sponsorship rights has surged by 505% since the first edition, underscoring the league’s rapid commercial growth and expanding global appeal.</p> <center><p><a href="https://whatsapp.com/channel/0029Va8czsoLNSZzP877bA0I"> <img src="https://i.aaj.tv/large/2025/09/041745569b68024.webp" alt="AAJ News Whatsapp" width="728" height="90"> <p></a></p></center></p> <p>PSL Chief Executive Officer Salman Naseer hailed the renewed deal as a testament to HBL’s trust and commitment to Pakistan cricket.</p> <p>“We are absolutely delighted and extremely grateful to HBL for extending their historic association with the Pakistan Super League,” Naseer said.</p> <p>The upcoming HBL PSL 11 is expected to feature matches across multiple cities, with further details to be announced in the coming months.</p> The Pakistan Super League (PSL) and Habib Bank Limited (HBL) have renewed their long-standing partnership, with the next two editions will be officially titled HBL PSL 11 and HBL PSL 12, the league announced on Wednesday.

Under the new agreement, HBL has exercised its right to match the fair market value determined by an independent expert for the title sponsorship of the upcoming editions, says a statement issued by the Pakistan Cricket Board.

The renewal marks a continuation of the bank’s decade-long association with the PSL, which began with the league’s inaugural season in 2016.

According to the PCB, the value of the title sponsorship rights has surged by 505% since the first edition, underscoring the league’s rapid commercial growth and expanding global appeal.

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PSL Chief Executive Officer Salman Naseer hailed the renewed deal as a testament to HBL’s trust and commitment to Pakistan cricket.

“We are absolutely delighted and extremely grateful to HBL for extending their historic association with the Pakistan Super League,” Naseer said.

The upcoming HBL PSL 11 is expected to feature matches across multiple cities, with further details to be announced in the coming months.

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