This decision comes after Netflix gained nearly 19 million new subscribers in the final months of 2024.

“We will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” it said.

Netflix reported subscriber numbers that exceeded expectations, boosted by the release of the second season of the South Korean drama “Squid Game,” along with sporting events such as the boxing match featuring influencer Jake Paul and former heavyweight champion Mike Tyson.

In the US, prices will rise for nearly all subscription plans, including the standard ad-free option, which will now be priced at $17.99 (£14.60) per month, up from $15.49.

The ad-supported membership will also see an increase, going up by one dollar to $7.99.

When inquired about potential price increases in the UK, a Netflix spokesperson stated that there is “nothing to share at the moment.”

Netflix will also air more live events, including WWE wrestling, and has acquired the rights to broadcast the FIFA Women’s World Cup in 2027 and 2031.

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