Users are leaving X due to dissatisfaction with the platform under Elon Musk’s leadership and growing concerns about misinformation, as highlighted by warnings from the EU and anti-hate organizations.

Bluesky’s user base has expanded from 9 million in September to more than 15 million. Originally launched as a project within Twitter by former CEO Jack Dorsey, Bluesky aimed to create an “open and decentralized standard for social media.”

Now an independent entity led by CEO Jay Graber, Bluesky offers features that allow users to customize their feeds and choose algorithms for a more tailored experience.

The platform’s appeal lies in its robust moderation tools, which contrast sharply with X’s recent policy changes, such as easing block functions that allow blocked accounts to still be viewed.

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Bluesky promotes “anti-toxicity” features, enabling users to manage unwanted interactions, which many view as a safeguard against online harassment.

The growing unease about X’s content moderation practices, especially under Musk, who has faced criticism for allowing extremist content and misinformation, has further fueled Bluesky’s popularity among users seeking a more controlled social media environment.