The airline will promote the event through its aircraft, featuring IDEAS 2024 logos on two Boeing 777s and two Airbus planes.

IDEAS 2024 is scheduled to take place from November 19 to 22 at the Karachi Expo Centre.

The exhibition is significant for the Pakistani government as it attracts numerous delegates and serves as a platform for promoting the country’s indigenous arms industry.

Launched in 2000, IDEAS aims to bolster Pakistan’s domestic arms manufacturing while providing international vendors a stage to showcase their offerings to the tri-services of the country.

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The inaugural event saw participation from 45 foreign delegations, highlighting its importance in the defense sector.