He suggests that the decision by Markle and Prince Harry to pursue separate professional paths has inadvertently aided their efforts amid ongoing public relations challenges.

James explains that distancing themselves from the “Sussex” brand, which has faced scrutiny over the past year, could allow both to build more stable reputations as individuals.

This strategic move aims to give their joint brand time to recover and reassess.

However, the separation is fueling speculation about their relationship. James criticized Markle’s absence from the opening of the Invictus Games, calling it a missed opportunity to publicly support her husband during a significant moment in his career.

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He notes that her absence adds to rumors about their marriage and highlights a series of PR missteps.

As the couple navigates this challenging period, experts suggest that reclaiming their individual identities while managing public perception will be crucial for their future endeavors.