Earlier this year, Ranveer posted on social media the racy images shot for New York-based Paper magazine, sparking a media frenzy in India, receiving mixed reviews and resulting in multiple complaints.

Indian comedy shows also had their punch lines surrounding the photoshoot.

The Indian actor paid tribute to the late Hollywood actor Burt Reynolds, who got naked for Cosmopolitan magazine in 1972, in the nude shoot.

This time, Aimal bared it in his latest shoot. Photographer Ashnan Khan dropped pictures on Instagram on Tuesday, stirring up users in the country.

Aimal, who has twice won the Hum Style Award for Best Male Model, sat cross-legged naked on a sofa chair for a monochrome photography (black-and-white) shoot.

Instagram users critcised Aimal in the post and compared it with the Indian actor’s post.

Some announced their decision to start unfollowing the model.

One user thought it was not “cool”.

There was a comment for looking the pictures aesthetically.

One user updated Aimal about the “current condition” of Ranveer with his humour.

Indian personalities hit by complaints include Bollywood superstar Aamir Khan, who was naked apart from a strategically placed cassette player in a poster promoting his 2014 movie “PK”.

Model turned actor Milind Soman was hit with charges after baring it all in a 1995 shoe advertisement with model Madhu Sapre and a python. The charges were dropped after 14 years.

Renowned Indian artist MF Husain fled the country after a painting depicting a nude woman posing across a map of the country got him in legal trouble, dying in self-imposed exile in 2011.

Earlier this year a professor in Kolkata said she was fired after posting photos of herself in a bikini on Instagram. The university is reportedly suing her for $12 million.