The Nov 20-Dec 18 World Cup is the first to be held in a Muslim country with strict controls on alcohol, presenting unique challenges for organisers of an event sponsored by a major beer brand and often associated with beer-drinking fans.

Qatar will let ticketed fans buy alcoholic beer at matches starting three hours before kickoff and for one hour after the final whistle, but not during the match, Reuters reported in September, citing a source with knowledge of plans for the tournament.

Qatar 2022 chief executive Nasser Al Khater told Sky News in an interview published on Thursday that anyone who overdoes it would be looked after.

“I know that there are plans in place for people to sober up if … they’ve been drinking excessively,” Al Khater said, adding that it was to make sure they were safe and not harmful to others or themselves and said it was “a good idea”.

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Tournament organisers have previously stressed that everyone, regardless of their sexual orientation or background, is welcome in Qatar, while also warning fans against public displays of affection.

Qatar and several countries in the region banned Disney’s animated film “Lightyear” from screening in cinemas this year for featuring characters in a same-sex relationship.