Most travellers, whether booking for business or leisure, now use smartphones to book rooms and prefer not to interact with many people in the process.

While on the other hand, the guest’s experience has now become the core centre and a key element when designing tomorrow’s hotel strategy.

Experts in the field believe that today’s hotel guest is looking for a more rooted, tailored and more importantly, personal experience.

This was quite evident at The Hotel Show held in Dubai. The largest trade event for the hotel & hospitality sector in the Middle East.

The Hotel Show brought together experts, leaders and key stakeholders from different areas of the hospitality sector including housekeeping, F&B, technology, facilities management and hotel services among others.

The event also featured several conferences, seminars and features that highlighted in-depth analysis and inter-industry debates. Moreover, the show also hosted live competitions including Housekeepers League of Champions and The Chef’s Table.