OpIndia reported on Thursday that Indians are particularly annoyed at the timing of Kohli's "paid promotion' tweet using Sunday's anticipated match against arch rival Pakistan.

Some thought it was a good time to reference Kohli's low scoring performances.

Others wrote about how Kohli has not made a single century in the past two years or winning an ICC trophy since becoming India's captain.

In Pakistan, meanwhile, the reactions were equally hilarious with fans reminding Kohli and Indians they had reasons to worry.

Pakistan's captain Babar Azam tweeted a picture on Wednesday of what appears to be him practising.

There's a lot of interest in Sunday's match with both sides gearing up for what is usually described as a showdown.