WEB DESK: The taxi-hailing service Careem has introduced a new service “Rishta aunty” earlier this morning. This service called “Rishta Aunty” is company’s new market tactics, which will targets the singles and un-married ones.

In the morning careem users woke up with careem’s shocking notification and emails that, “your Rishta has arrived’. Also emailed that, “Bas kar forever alone ka naara, ab status hoga ‘taken’ tumhara”. Also added, Careem offers you the ‘Halal’ way to find the right person. Have a rishta aunty accompany you during your ride.”

The careem users can avail it by simply selecting Rishta Aunty in the car type and then book a later ride between 12 PM to 10 PM. But currently, it is available in Karachi, Lahore and Islamabad. It is only valid for two days 19^th July and 20^th July.

As the news hit the social sites this morning, over 700 rides have been booked.

According to the Head of Public Affair at Careem Pakistan, Sibtain Naqvi, “We are actively involved in not only providing the best service to our users but also promoting customer engagement. We’d noticed that rishtas are a popular topic of discussion among our more senior users. So we’ve launched this service in order to help the younger people find a right match. For this purpose we’ve taken professional Rishta Aunties on-board. During the ride people can tell the aunty their preferences and the Aunty will later get in touch with them with a suitable rishta.”

Careem has previously announced that, they will be launched Careem Shaadi.

Source: Techjuice