Remember the supermodel who famously transformed the Eiffel Tower into a sky-high catwalk? Five years and fifteen remarkable fashion productions later, Jessica Minh Anh is set to impress with the first ever fashion phenomenon atop the modern engineering masterpiece, Hoover Dam, on 26 June 2017. Joining Jessica for the 5th time, Pakistani talent Syeda Amera will represent South Asia in the unique production.

With an exceptional vision, Jessica Minh Anh will premiere the most exquisite haute couture and creative fashion collections from different continents on the one-hundred-metre curved runway. No stranger to mind-blowing productions at places such as the Eiffel Tower, One World Trade Center, and Grand Canyon Skywalk, Jessica Minh Anh will make full use of advanced technology to film and broadcast J Summer Fashion Show 2017 from every angle.

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On selecting Syeda Amera, Jessica Minh Anh said “I’ve been enjoying working with Syeda in Europe, Australia, and now America as I adore her creativity and individuality. Syeda is an expert at mixing innovative embellishments, vibrant colors, and modern cuts. Her Venice-inspired collection, which I modeled in Italy earlier this month, consists of the perfect silhouette and artistic touch in every design. I look forward to showcasing her dresses this summer in America”.

Besides Syeda Amera, the exotic beauty will welcome returning designers including Malaysian fashion house Emmanuel Haute Couture, Peruvian artist Ani Alvarez Calderon, Turkish haute couturier Gulnur Gunes, as well as new faces such as Italian talent Kine Dione, Hong Kong brand Kaprice, Brazilian representative Patricia Nascimento, Peru new face Christian Zerrá, and Texas-based fashion house Aplomo. Nevada's very own AVP Nationwide Productions, Saks Fifth Avenue Las Vegas, and The Mirror Mirror salon will also contribute to the show.

On choosing Hoover Dam as the official venue of J Summer Fashion Show 2017, Jessica Minh Anh said “I’m always drawn to spectacular mega structures, especially those that benefit mankind. Hoover Dam controls floods while providing water and electricity to millions of homes. It is truly a monument of human accomplishment against the rules of nature. I cannot think of a better venue to celebrate the best of modern architecture, culture, fashion, and technology.”

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This is the second time Jessica Minh Anh has combined renewal energy and fashion after her acclaimed solar powered catwalk in Spain. Always pushing the visual envelope, Jessica’s upcoming extravaganza will include a cinematic backdrop featuring the world's largest man-made reservoir, Lake Mead, and the majestic Black Canyon.

With a positive message attached to an outstanding set up, Jessica Minh Anh will not only promote design excellence by Syeda Amera and other talents at J Summer Fashion Show 2017, but also the tremendous energy of the young generation that matches the hydroelectric power. Let the countdown begin. -PR