ISLAMABAD: The increased use of digital billboards along roads throughout the country pose road safety threat and the policymakers should enforce regulations in this regard.

"Many developed countries have banned digital advertising billboards, which distract drivers' attention," said Mohammad Shahid, a road safety expert, here on Sunday.

He also appreciated the Capital Development Authority (CDA) and Islamabad Police for launching an operation against illegally-installed billboards in the city.

In a statement, he said, "The use of advertising glamorous products in eye-grabbing huge electronic billboards with bright colors and constantly changing images, beside the busiest road, seriously pose a potential safety hazard by resulting in all concentration from driving to be lost and leading to a definite risk of a road accident occurring".

The digital billboards normally change images every four to 10 seconds, flashing multiple messages from one or more advertisers on the same sign, said the expert.

Source: APP